Business
Group Marketing Project Manager
- Tallinn
Join us in building the best everyday bank
Our goal is to build the best bank in Estonia, and why not also the best in the world. This requires the use of new technologies in developing daily services on a fresh banking platform. If you believe you have what it takes and want to be part of this unique opportunity, come and let's create the future of everyday banking together!
Today, we are the Estonian bank with the widest international presence, 100% owned by Estonian stakeholders. We operate in nine markets. Now, we want to take the next step and start offering daily payment services to our clients because we believe we can provide better conditions than those currently available on the market.
How do you create value?
- Execute Bigbank’s brand and marketing strategy in collaboration with local marketing teams across all Bigbank markets
- Ensure high-quality and impactful marketing communication for new and existing customers
- Make sure Bigbank’s brand is highly valued and recommended by target customers in all markets
- Increase marketing efficiency and effectiveness by optimising resources, channels, and performance measurement to maximise return on investment
You are a true expert in the team when
- You lead group-level marketing projects and ensure professional execution within budget and timelines
- You manage the group marketing budget and monitor performance across both centralised and decentralised functions
- You are responsible for digital channel tracking and analytics, ensuring accurate measurement of marketing activities and analysing customer behaviour in digital channels
- You implement and ensure compliance with brand governance principles across all markets and channels, leading the production of group-level marketing materials and ensuring consistency of communication across countries and channels
- You design and implement data-driven systems for customer lifecycle communication and marketing automation
- You collaborate effectively with local marketing teams, product owners, data analysts, and IT to deliver a seamless customer experience
Our expectations for you
- Proven experience in marketing project management, preferably in a multi-country or group-level environment
- Strong knowledge of digital marketing and customer lifecycle communication principles
- Ability to manage brand governance and improve marketing efficiency
- Strong analytical skills to measure marketing performance and ROI
- Previous experience with marketing automation platforms and customer data analytics is an advantage
- Results-oriented mindset with a strong focus on execution
- Ability to work independently and take ownership
- Excellent communication and stakeholder management skills
- Native Estonian speaker, proficient in English
HOW TO JOIN What is our recruitment process like?
If you want to be part of the team shaping the future of everyday banking, these steps will give you an overview of our recruitment journey. Depending on the location or specific job position, the process may vary.